COMMERCIAL PHOTOGRAPHY AND ITS USAGE

Commercial photography is a genre you may have heard a lot about, but you may not know exactly what it means or how to achieve it. Commercial usually refers to a process related to sales or business management, and that's what you can expect from this genre of photography. Photo booth rental in Atlanta get you an insight about what commercial photography is and what you can expect when you start working in the industry. 

About commercial photography: As a commercial photographer, you take photographs of products or people that are used to sell a product or service. This can be very different: you could shoot models in designer clothes for an advertisement, click on a computer to sell a service, or something else that could appear on a company's website, literature, or advertising. The definition of commercial photography is actually quite difficult to define. Some people would say this only applies to promotional images, but others include catalog work and e-commerce images. So how do you know if you are taking a commercial photo? Usually, a commercial photographer works for a brand or company to promote its products or services. The main thing that differentiates commercial photography from other genres is the purpose behind the image.

Different Categories of Commercial Photography: 

1. Advertising: This type of photography includes images that advertise a product or service, used on billboards, posters, magazine pages, online ads, product catalogs, etc. 

2. Website Images: Any image used to promote a new product launch or include in a press release.

3. Catalog and sales images: These are images of the product in use and are often schematic. For example, a clothing brand typically wants models wearing the clothing against a white background, showing both the front and back of the clothing and all related details. Also consider restaurant menus and unusual lists. 

4. Product images: All images on packaging, including products you might not think of at first: CD and DVD covers, labels, user manuals, etc. 

How a Commercial Photographer Atlanta GA grows your business: As a photographer, commercial photography can significantly boost your photography business. Potential customers are all around you, whether you have a local or national business to reach out to. Jobs are available year-round, and the benefits can be very lucrative. For a photographer, taking a commercial job is an opportunity for great success. Your photography portfolio website will become the most important tool to help you grow your business. No matter what stage you are at in your career, your website will always be at the heart of any marketing strategy to grow your creative business. This is a great opportunity to strengthen your presence in the market. Since customers are constantly looking for ads that offer specific services, an online presence puts you at the forefront and helps more customers find you. Even if you are active and engaged with social media, having your own professional portfolio has more opportunities and benefits for online visibility and growth of your business.