ROLE OF FIVE W’S IN EVENT PLANNING

Organizing an event is always a painstaking and challenging task, and in most cases, one has to be able to meet his clients' requirements. However, to understand your client's needs and wants, it is essential to deal with the five W's before planning an event. We have all heard about the five W's: who, what, when, where, and why. These W's are the essentials used by prominent event planning companies Atlanta and can be applied to all aspects of our lives. If you get caught up in the idea of ​​falling back into the five essential W's, it can bring your event planning back to life. Try splitting your next event planning into five W's:

Why?

Why, is probably the most complicated but vital thing to consider when planning an event. 

'Why' means why you want to plan an event, i.e., the event's purpose. For example, do you want to organize an event to improve your company name, increase sales, improve your client's products/services, promote community purpose, etc.?

Defining the event's purpose at the outset of planning the event is very important as it gives you guidance on how to proceed to achieve your goals. Planning an event without clear intentions is a massive waste of your time and resources.

Who? 

Who are you planning this event for? And who will be your guest? Except for "Who", there is no event. Every part of your event depends on who you are. Answer the who and watch your whole event fall into place automatically.

What?

What the event is about is a crucial aspect of the planning process. Even if the guests are the same, there is a big difference between a bridal shower and a bachelorette. From there, you start wondering what it will be for:

Food & Beverage Menu: It contains a list of food and beverage items to offer to guests and the target audience during the event. Stay in touch with the caterer when deciding on your food and drink menu.

Program menu: It is a list of various activities that will take place as a part of the event. 

Event Budget: To determine the event budget. Find out what will be the cost of organizing the event.

Favors: These are gifts given to guests. We can give guests presents when they enter a party, win a game, or leave a party.

When?

"When" may seem like an eternity, but it is more than just a day and time of an event. It would be best to consider the time of year and the weather for significant outdoor events. If there is a photographer, will nature be able to function as a background - or will the world be brown and dry?

Where?

There is more than just a physical address of your venue. You have to consider your guests - how will they get there? Will there be parking? Is the place accessible by public transportation? If not, will you need to plan transportation?

Five W's for event planning are significant. Starting to plan your event by asking yourself these questions can set any event up for being successful, creating a sense of order before you start.

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