TITLE: A GUIDE ABOUT HOW TO PLAN A CORPORATE EVENT

A corporate event can focus on either its employees or on its clients. It can be an annual award function, stakeholder’s events, an orientation program for new joiners, a product launching event or a trade show. Corporate events are very important for companies for the inception of new ideas within the workplace and to build employees morale and team building. Planning a successful corporate event is very challenging and needs a lot of arrangements and team support. It needs a step by step planning and execution as well. Here we are providing you a guide, which you can follow to plan a successful corporate event.

Set Goals and Objectives: The first important step to plan an event is setting a goal and objective for your event. Figure out about the type and objective of your corporate event, who are going to attend the event, their wants and expectations. Make a list your guests would expect and include them in the event.

Set the Event’s Budget: After you set an objective, you need to set the event’s budget. Consider each and every expense going to be incurred in the event. Limit yourself, where possible, to stop overspending. 

Make a list of guests: Determining you guest’s pre event will help you to manage equipments and services for your event. You can choose invitation card, notice or any other method to invite your guests but be sure to complete this task before one or two weeks prior.

Choose a Location: Choose a venue that will appeal to your target audience, but according to your set budget.  Your venue should have a theme which reflects the objective of the event. Book it prior for a fixed date to avoid last minute complications. 

Spend Time on Marketing : Marketing an event is necessary for both an external and an internal event, it helps to boost the excitement among attendees up until the day of the event. You can use social media channels and email marketing to promote your event. 

Make all the arrangements: After finalizing all the things, now it is a time to execute it. Start making all the arrangements for you upcoming event. Choosing a theme for your event will make your event unique and interesting. So, choose a name and theme for your event and start arranging the equipments and things you will need at the time of event. Decide some activities which can involve your guests. Adding a Corporate Event Photo Booth will be a great idea to keep your guest engaged and to make your event a memorable one. Check all the equipments like lights, speakers, camera, chairs, tables, microphones, etc., a day before an event. Be ready yourself with some arrangements for breakdown will be a smart idea. Taking care of all these will ensure that your event run smoothly and hassle free. 

Keep Track on Execution and Evaluate: On the day of the event, keep tracking that all the plans will executed as decided prior. You can evaluate your events success by determining that how much your guests are enjoying.

Follow up after the event: Don’t forget to take feedback from your guests about the event. It will help you afterwards, to know about areas to improve.